Facebook announces new features for video ads, including automated captions that increase view time by 12% and are available via Ads Manager.
New metrics show percentage of views with sound.
Integration with Moat for analytics and 100% in-view buying option are now global.
Tips for mobile feed: establish connection quickly (65% watch first 3 seconds), design for sound off (41% of videos meaningless without sound), and experiment.
Examples: Kleenex (6 point ad recall lift), Seda Sunsilk (7 point lift in brand awareness), Absolut (33 point lift in ad recall).
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