Facebook's new Marketing Partner program helps marketers find trusted partners for their campaigns.
Announced last October and launching today, it features a new website and matching tool.
Partners are categorized by expertise like Ad Technology, Media Buying, and Measurement, allowing businesses to narrow down options quickly.
This update aids both new and existing partnerships, aiming to improve performance by better matching marketers with suitable partners.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
AdjustWorld Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
TikTokTikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.
GoogleAI transforms marketing by creating ads that answer and inspire, collaborating via Ask Advisor, scaling creativity with Asset Studio, driving YouTube impact, and advancing agentic commerce.
AdjustAdjust was title sponsor at MAU 2026 in Las Vegas, showcasing agentic mobile marketing. They hosted booth and events, highlighting AI-driven campaign management. The industry moves fast towards automation.
TikTokTikTok Market Scope is an analytics tool that tracks brand audiences across the funnel, combining paid, organic, and branded data. It reveals content influence on decisions, with features like Brand Perception, Tentpole Strategy, and dual funnels for TikTok Shop and web.
MetaIncrementality must shift from analysis to an operating practice. Leaders use it for fast trade-offs, align stakeholders early, and embed insights into decisions. This cultural change turns marketing into a revenue driver, enabling smarter investment.
In 2025, multi-channel growth demands programmatic deep linking. OneLink API 2.0 automates link creation with QR generation, custom TTL, and improved developer experience. Brands like Albertsons and Apartment List saw measurable gains: 113% more app traffic and 30% increase in LTV. Deep linking is now infrastructure for conversion.
Meta introduces Business Agent, an AI tool for businesses to provide instant, personalized customer responses 24/7 on Wh...
A new study shows only a 4-point gap between Gen Z and Boomers in app motivations, revealing generational differences ar...
Threads Feed now supports third-party content block lists via DoubleVerify, IAS, Scope3, and Zefr. Over 99% of ad-adjace...
Search ads are shifting from Google to social platforms like Meta. Short-form video and AI are reshaping discovery. Incr...
Meta's articles highlight best practices for Q5 marketing for mobile game developers, insights from 2024 Global Agency S...
Social search creates demand, not just captures it. Visual content like reels and creator recommendations spark purchase...