Facebook connects businesses with relevant audiences, driving measurable results.
Examples include ITV boosting recall and affinity, moebel.de enhancing product discovery, Huuuge Games leveraging targeting and app optimization for a new game, Walter Wallet increasing sales 50% with video ads, 5amily using the Facebook pixel for conversion lift, and Mentos reaching TV-like audiences with lower budget and higher awareness.
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
TikTokTikTok Market Scope is an analytics tool that tracks brand audiences across the funnel, combining paid, organic, and branded data. It reveals content influence on decisions, with features like Brand Perception, Tentpole Strategy, and dual funnels for TikTok Shop and web.
AdjustWorld Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
TikTokTikTok's Branded Buzz and Search Hubs turn creator-led discovery into brand destinations, boosting search views by 58% and driving deeper engagement.
Retail media networks report ROAS differently, causing a 63% fluctuation. Brands need independent measurement to reconcile cross-channel data, as network reports aren't designed for portfolio decisions.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
High email CTR but low app conversion indicates a broken link handoff, not campaign flaws. ESP tracking redirects strip deep link context, causing app opens to miss targeted screens. Fixing the infrastructure layer restores intent, doubling purchase rates.
TikTokTikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.
Meta introduces Business Agent, an AI tool for businesses to provide instant, personalized customer responses 24/7 on Wh...
A new study shows only a 4-point gap between Gen Z and Boomers in app motivations, revealing generational differences ar...
Threads Feed now supports third-party content block lists via DoubleVerify, IAS, Scope3, and Zefr. Over 99% of ad-adjace...
Search ads are shifting from Google to social platforms like Meta. Short-form video and AI are reshaping discovery. Incr...
Meta's articles highlight best practices for Q5 marketing for mobile game developers, insights from 2024 Global Agency S...
Social search creates demand, not just captures it. Visual content like reels and creator recommendations spark purchase...