Accountability and New Choices for Marketers

Facebook and Instagram are enhancing transparency, choice, and accountability for over four million advertisers.
They will share detailed impression-level data including milliseconds for ad in-view and duration.
The platforms commit to an MRC audit to verify accuracy.
Third-party verification expands to 24 global partners for reach, attribution, demographics, brand lift, sales, and mobile measurement.
New video buying options include completed-view (pay for full views up to 10 seconds), two-second (MRC standard), and sound-on buying.
These options offer flexibility for diverse campaign objectives and align with mobile creative best practices.