Facebook announced changes to its Preferred Marketing Developer (PMD) program, now called Facebook Marketing Partners.
The restructuring introduces a single badge for partners meeting standards, with specialization areas like Ad Technology, Media Buying, FBX, Community Management, Content Marketing, Small Business Solutions, Audience Onboarding, Audience Data Providers, and Measurement.
Partners are also categorized by country and industry.
A revamped matching tool helps businesses search by specialty, country, and industry.
Additionally, Facebook is improving Ads API access for more innovative tools.
Existing partner relationships remain unchanged.
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