Advertising Technology Blog

Marketing AI advisors bridge data and decisions, acting as agentic collaborators. Use natural language, ask follow-ups, and let Analytics Advisor uncover hidden insights like traffic spikes and funnel drop-offs.

High volume of form fills can be misleading without quality. Experts Mimi Forsythe and Lydia Azaret discuss ensuring high-quality leads, measuring full customer journey, and leveraging YouTube for performance.

YouTube's sports podcasts had 8.5B views in 2025. 56% of 14-24 year-olds watch athlete podcasts weekly. The new Top Sports Podcast Lineup helps brands reach engaged fans on YouTube Select.

You don't need weeks of data for Smart Bidding. This episode debunks myths on learning periods and new campaigns, showing how AI with the right data achieves specific business goals.

YouTube Non-Skips are now globally available for CTV, ensuring full message delivery. AI optimizes ad formats for better reach and impact.

Google expands text guidelines for AI Max and Performance Max to all advertisers globally, allowing brand-specific terms and concepts to be excluded using natural language, ensuring on-brand creatives.

New Google Search ad updates balance user and advertiser needs, emphasizing rigorous testing for new formats, user agency for trust, and focusing on asset breadth over individual performance.

Adopting at least 3 of 4 Demand Gen best practices can boost conversions by 40%. Use optimized targeting, tCPA/tROAS, excellent ad strength, and sitewide tagging to maximize performance.

Scenario Planner bridges the gap between MMM outputs and business decisions, allowing marketers to experiment with budgets and see real-time ROI estimates without coding.

AI eliminates the trade-off between speed and certainty in shopping. YouTube, Search, and agentic commerce evolve to make buying fluid, assistive, and personal. Businesses gain tools like Gemini 3 for creativity and performance, while trust remains foundational.

Google Ads podcast discusses simplifying campaign structures for AI era. Granularity may hinder performance. Focus on early-stage search intent. New controls and curiosity mindset for strategic success.

A podcast where advertisers get direct answers from Google Ads creators. Hosted by Ginny Marvin, it connects users with tool designers to address top questions.

Google Analytics helps marketers move beyond passive reporting to activation. Data strength is key for AI performance and strategic advantage. Tips ensure accurate measurement for effective optimization in Google Ads.

The Ads Decoded podcast, hosted by Ads Product Liaison Ginny Marvin, offers candid conversations with Google Ads product teams, providing direct answers to marketers' top questions with zero fluff.

Prioritize high-level strategy over busy work. Use AI Max for Search with automatic term expansion and dynamic text. Leverage cross-platform data via Demand Gen to reach engaged audiences on YouTube with target CPC bidding.

Demand Gen launches features like Shoppable CTV, Travel Feeds, and Attributed Branded Searches, boosting conversions by 7% and achieving 24% higher conversion rates with 91% lower CPA for LG Electronics.

Campaign total budgets in beta for Search, PMax, Shopping allow setting a budget over days to weeks, optimizing spend without daily manual adjustments.

Google launches the Universal Commerce Protocol (UCP) for agentic commerce, enabling AI agents to handle shopping tasks across retailers like Shopify, Target, and Walmart. New features include agent-led checkout, Business Agent for brand chats, and Direct Offers ads in AI Mode.

Demand Gen reaches new audiences during streaming, scrolling, or shopping. 68% of conversions came from users not seeing brand ads on Search in 30 days. Enhancements include AI personalization, varied creative assets, sales tools, channel controls, and cross-platform measurement.

YouTube Shorts ads boost purchase intent by 8.8% and drive 2.9x more consumer spending intent. New features include comments, branded content links, and mobile web support. Start using Shorts for holiday campaigns.