The first episode of the Ads Decoded podcast dives into how marketers can leverage analytics and AI for better results.

In the first full season of Ads Decoded, host Ginny Marvin talks with Eleanor Stribling about leveraging Google Analytics in the AI era.
They discuss moving beyond passive reporting to use analytics as an activation engine for business growth.
Data strength is highlighted as a critical prerequisite for AI performance, offering brands a strategic advantage.
Tips are provided to set up measurement for accurate insights and effective optimization.
The conversation focuses on practical ways to navigate change and drive more value from Google Ads.