At ShopTalk 2026, Meta introduces new ways for creators to monetize by tagging products in posts and Reels, expanding affiliate partnerships with Amazon, eBay, and Temu.
AI powers shopping experiences: after clicking an ad, users see detailed product info like reviews and discounts, and can checkout in one tap via PayPal or Stripe.
Retail media networks gain product set optimization to promote specific items and get detailed reporting.
Additionally, product showcase expands to Reels and Stories.
These features aim to reduce friction from discovery to purchase, benefiting businesses, creators, and shoppers alike.
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