Demand Gen is expanding its offerings with new features showcased at Google Marketing Live 2025.
Shoppable CTV allows viewers to browse and purchase products while watching YouTube ads on TV, driving an average of 7% additional conversions at the same ROI.
Attributed Branded Searches quantifies campaign impact by showing branded search volume on Google/YouTube.
Travel Feeds in Demand Gen lets advertisers create dynamic video ads using Hotel Center data.
Case study: LG Electronics achieved a 24% higher conversion rate than paid social and 91% lower CPA.
You Might Also Like
AppsFlyerWinning Ramadan 2026: A Data-Backed Playbook for Gulf Decision Makers
Ramadan boosts mobile engagement and ROI. Acquiring users pre-Ramadan yields higher LTV. Remarketing outperforms acquisition, especially during Iftar and Suhoor. Post-Eid, focus on retention via loyalty mechanics. Use Ramadan as a stress test for AI-driven strategies.
SensorTowerSensor Tower APAC Awards 2025
In 2025, APAC publishers drove a historic digital shift: non-game app revenue surpassed gaming, with Short Drama and AI growing 278% and 148%. Awards highlight top apps like Asken, Blinkit, and DeepSeek, showcasing mobile as daily life infrastructure.
TikTokThe TikTok full-funnel gold mine your agency can't afford to ignore
TikTok and January Digital advocate blending brand and performance marketing. They propose a full-funnel approach using TikTok's tools for discovery, engagement, and conversion, breaking down silos for holistic growth.
MetaIntroducing a New Era of Product Discovery Powered by AI and Creators
New tools help creators tag products and earn commissions via affiliate partnerships with Amazon, eBay, and Temu. AI enhances shopping with surfacing product info and one-click checkout after ads. Retail media networks get product-level optimizations.
AppsFlyer3 mobile tactics digital banks use to win
Digital banks use behavioral segmentation, deep linking, and measurement infrastructure to close the mobile engagement gap, achieving 50% annual growth and 30-40% conversion lifts.
TikTokFuel discovery and engagement with Branded Buzz and Search Hubs
TikTok's Branded Buzz and Search Hubs turn creator-led discovery into brand destinations, boosting search views by 58% and driving deeper engagement.
AppsFlyerInstagram deep links: how to create, use, and measure them
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
GoogleUpgrade your creative performance with March’s Demand Gen Drop.
Demand Gen helps find customers across YouTube and Google surfaces. New AI tools like Veo generate video from images. Creator partnerships boost conversion lift by 30%. Optimize for follow-on views to increase watch time.
More from Google
YouTube earns industry's first MRC accreditation for short-form video.
YouTube receives MRC brand safety accreditation for the sixth year, now expanded to include YouTube Shorts. This makes Y...
Here's how AI is rebuilding the foundation of modern marketing.
The Ads Decoded podcast final episode features Google product teams discussing Gemini models for Search and YouTube, plu...
Google Display Ads has a new home in Demand Gen.
Google Display Ads is transitioning into a unified Demand Gen platform, allowing display advertisers to manage GDN prese...
A new generation of ads for the AI era of Search
Google introduces new AI-powered ad formats in Search using Gemini models, including Conversational Discovery ads, Highl...
Asset Studio is entering a new era of AI-powered creativity.
Asset Studio helps create Google Ads assets from briefs, brand guidelines, and goals. It generates multiple themes, allo...
Meet Ask Advisor, your new AI-powered collaborator
Ask Advisor unifies Google Ads, Analytics, and Marketing Platform agents into a single AI collaborator. It offers proact...