GoogleNew updates to YouTube Shorts will help brands maximize their holiday budgets.
YouTube Shorts can help you get more from your short-form video strategy this holiday season.
According to Kantar, on average, YouTube Creator Ads on Shorts increase purchase intent by 8.8%, driving 2.9x more consumer intent to spend versus competition.
YouTube has improved the advertising experience on Shorts with new features like comments on eligible Shorts ads, enabling Creators to link to your brand's website, and launching Shorts ads for mobile web.
These enhancements provide authentic, engaging ways to reach new customers across devices.
Get started with Shorts today and elevate your end-of-year campaigns.
You Might Also Like
AppsFlyerWinning every stage of the shopper journey with data – your ultimate guide to eCommerce app growth
App measurement differs from web analytics due to fragmented data. MMPs like AppsFlyer bridge gaps, unifying marketing spend, installs, and in-app behavior for ROI clarity.
MetaNew AI-powered tools to scale creator and brand partnerships
Meta expands creator marketplace globally, adds ads performance badges, creator recommendations, similar creator search, and a new homepage to help brands discover and connect with creators for partnership ads.
AppsFlyerYour customers are trying to convert but your web-to-app journey is stopping them
Web-to-app leaks occur when customer intent is lost during handoff from mobile web to app. Fixing routing continuity with unified deep linking boosts conversions, as shown by AirAsia, Tata CLiQ, and Apartment List.
TikTokThe AI Uprising in Advertising: TikTok is Leading the Charge | TikTok For Business Blog
TikTok's full-funnel automation integrates creative, media, and measurement into one loop, solving fragmentation and boosting performance. Tools like Smart+ and GMV Max help brands scale efficiently with AI.
AdjustWeb-to-app best practices: Capturing high LTV users | Adjust
Web-to-app strategies drive higher retention and LTV by targeting high-intent users. Use native creatives, clear copy, deep linking, and attribution continuity. Measure beyond installs to optimize ROI.
AppsFlyerInstagram deep links: how to create, use, and measure them
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
TikTokThe TikTok full-funnel gold mine your agency can't afford to ignore
TikTok and January Digital advocate blending brand and performance marketing. They propose a full-funnel approach using TikTok's tools for discovery, engagement, and conversion, breaking down silos for holistic growth.
SensorTowerSensor Tower APAC Awards 2025
In 2025, APAC publishers drove a historic digital shift: non-game app revenue surpassed gaming, with Short Drama and AI growing 278% and 148%. Awards highlight top apps like Asken, Blinkit, and DeepSeek, showcasing mobile as daily life infrastructure.
More from Google
YouTube earns industry's first MRC accreditation for short-form video.
YouTube receives MRC brand safety accreditation for the sixth year, now expanded to include YouTube Shorts. This makes Y...
Here's how AI is rebuilding the foundation of modern marketing.
The Ads Decoded podcast final episode features Google product teams discussing Gemini models for Search and YouTube, plu...
Google Display Ads has a new home in Demand Gen.
Google Display Ads is transitioning into a unified Demand Gen platform, allowing display advertisers to manage GDN prese...
A new generation of ads for the AI era of Search
Google introduces new AI-powered ad formats in Search using Gemini models, including Conversational Discovery ads, Highl...
Asset Studio is entering a new era of AI-powered creativity.
Asset Studio helps create Google Ads assets from briefs, brand guidelines, and goals. It generates multiple themes, allo...
Meet Ask Advisor, your new AI-powered collaborator
Ask Advisor unifies Google Ads, Analytics, and Marketing Platform agents into a single AI collaborator. It offers proact...