The Ads Decoded Podcast provides a direct line for advertisers to ask Google Ads product experts about their tools.
Hosted by Ads Product Liaison Ginny Marvin, the show aims to address top-of-mind questions by featuring the people who design and build these advertising tools.
It offers real answers and insider insights to help users better understand and leverage Google Ads.
MetaNew tools help creators tag products and earn commissions via affiliate partnerships with Amazon, eBay, and Temu. AI enhances shopping with surfacing product info and one-click checkout after ads. Retail media networks get product-level optimizations.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
TikTokTikTok and January Digital advocate blending brand and performance marketing. They propose a full-funnel approach using TikTok's tools for discovery, engagement, and conversion, breaking down silos for holistic growth.
GoogleGoogle introduces new AI-powered ad formats in Search using Gemini models, including Conversational Discovery ads, Highlighted Answers, AI-powered Shopping ads, and Business Agent for Leads, to provide personalized, helpful ad experiences that build trust.
In 2025, APAC publishers drove a historic digital shift: non-game app revenue surpassed gaming, with Short Drama and AI growing 278% and 148%. Awards highlight top apps like Asken, Blinkit, and DeepSeek, showcasing mobile as daily life infrastructure.
MetaMeta announces AI connectors in open beta for advertisers. Includes MCP server and CLI for secure AI agent connections. Enables campaign management, reporting, catalog management, and signal diagnostics directly within existing AI tools.
MetaMeta introduces AI tools for personalized ads, expands Reels trending ads for cultural moments, and enhances creator partnerships to improve ad performance.
TikTok iOS campaigns now leverage AppsFlyer's real-time signals for optimization, replacing delayed SKAdNetwork data. This enables faster bid, creative, and targeting adjustments, improving campaign performance and visibility.
YouTube receives MRC brand safety accreditation for the sixth year, now expanded to include YouTube Shorts. This makes Y...
The Ads Decoded podcast final episode features Google product teams discussing Gemini models for Search and YouTube, plu...
Google Display Ads is transitioning into a unified Demand Gen platform, allowing display advertisers to manage GDN prese...
Google introduces new AI-powered ad formats in Search using Gemini models, including Conversational Discovery ads, Highl...
Asset Studio helps create Google Ads assets from briefs, brand guidelines, and goals. It generates multiple themes, allo...
Ask Advisor unifies Google Ads, Analytics, and Marketing Platform agents into a single AI collaborator. It offers proact...