GoogleWe’re launching the Top Sports Podcasts on YouTube for brands to align with sports fans.
YouTube has become the hub for sports commentary and analysis, with over 8.5 billion views of sports-related podcasts in 2025 alone.
A new generation of fans is driving this shift: 56% of 14-24 year-olds watch podcasts or videos from athletes every week.
To help brands connect with this engaged audience, YouTube is launching the Top Sports Podcast Lineup, now available to U.S.
advertisers.
This lineup allows brands to align with popular podcasters like New Heights and The Rich Eisen Show, ensuring their message stays at the heart of post-game conversations.
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