Advertising Technology Blog

Performance Max new features help acquire new customers, provide insights, and simplify Smart Shopping upgrades. Advertisers can bid for new customers, understand asset performance, and quickly upgrade campaigns with one click.

Advertising Week introduces Google Ads Insights page and Performance Max campaigns to help businesses understand consumer trends and automate ad buying, enabling real-time response to demand.

Google Marketing Live 2026 introduced new AI-powered advertising solutions to help marketers grow across Google and YouTube, leveraging advanced automation and personalization for better campaign performance.