At Advertising Week, Google announced new tools to help businesses adapt to rapidly changing consumer behavior during COVID-19.
The Insights page in Google Ads provides customized trends on search demand, allowing businesses to identify emerging categories and geographic opportunities.
Performance Max campaigns fully automate ad buying across Google's inventory, optimizing for multiple objectives like online sales and lead generation.
These innovations aim to help advertisers stay ahead of shifts and act in real time through machine learning.
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