We’re expanding beta access to text guidelines for all advertisers globally in AI Max.

Google is expanding beta access for text guidelines to all advertisers globally across AI Max for Search and Performance Max campaigns, now with full language and vertical support.
This feature allows advertisers to define specific terms or concepts to avoid in their own words, ensuring brand standards are maintained.
For example, rules like "don't imply our products are cheap" help steer Google AI.
Brands like BYD have seen success, increasing leads by 24% at 26% lower cost while safeguarding brand standards.
High-quality creatives drive performance by pairing unique insights with Google AI.