GoogleCampaign total budgets are now in open beta for Search, Performance Max, and Shopping campaigns.
This feature lets advertisers set a specific budget for a campaign flight, from a few days to weeks, eliminating the need for daily manual tweaks.
It optimizes spend to fully utilize the budget by the end date, ensuring no overspend or missed opportunities.
Escentual.com saw a 16% traffic increase during a promotion without exceeding budget or underperforming ROAS.
AdjustSegment users by geography, acquisition, lifecycle, engagement, revenue, and events. Use Adjust Audiences to build dynamic segments and share them with partners for smarter retargeting, win-back, and personalized campaigns that drive growth.
AdjustSpendWorks unifies ad spend from multiple sources, automates data collection, and aligns spend with performance. It supports various collection methods, including API integrations, scheduling, and web-to-mobile tracking, enabling smarter budget decisions and improved ROAS.
AdjustIncrementality testing uses machine learning to measure whether budget changes cause real growth or just shift demand. InSight provides statistically validated lift or cannibalization, helping marketers make confident budget decisions.
Digital banks use behavioral segmentation, deep linking, and measurement infrastructure to close the mobile engagement gap, achieving 50% annual growth and 30-40% conversion lifts.
AdjustDuring Songkran 2025 in Thailand, app installs rose 8% overall. Food & drink apps saw 141% install and 160% session surges. E-commerce and social apps also grew significantly.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
Click-only remarketing misses view-through impact, fraud hides in siloed data, and partners double-count conversions. Fix requires independent, cross-channel, fraud-protected signals. Without it, efficiency erodes.
AdjustWorld Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
YouTube receives MRC brand safety accreditation for the sixth year, now expanded to include YouTube Shorts. This makes Y...
The Ads Decoded podcast final episode features Google product teams discussing Gemini models for Search and YouTube, plu...
Google Display Ads is transitioning into a unified Demand Gen platform, allowing display advertisers to manage GDN prese...
Google introduces new AI-powered ad formats in Search using Gemini models, including Conversational Discovery ads, Highl...
Asset Studio helps create Google Ads assets from briefs, brand guidelines, and goals. It generates multiple themes, allo...
Ask Advisor unifies Google Ads, Analytics, and Marketing Platform agents into a single AI collaborator. It offers proact...