Advertising Technology Blog

Discord launched Quests, its first in-app ad format powered by AppsFlyer. This reward-based, community-driven approach achieved strong results for Marvel Snap with 15M+ impressions, $7 CPI, and 99% reward redemption. The partnership sets a new standard for value-driven, measurable advertising.

OpenAI's Instant Checkout and Apps SDK transform ChatGPT into an app interaction OS, shifting focus from UI to task-based services. Brands must adapt with AI-ready APIs, compliance, and new monetization strategies in this conversational ecosystem.

Banking apps are essential digital channels that combine core banking services with mobile convenience. They face unique challenges including strict privacy regulations, fraud prevention, and complex customer journey measurement. Success requires granular analytics, personalized experiences, and compliance-focused marketing strategies to drive engagement and retention.

CTV advertising is rapidly growing, with streaming accounting for 44% of US TV time. The AppsFlyer-Roku integration enables cross-channel attribution between CTV and mobile, helping marketers measure campaign impact and optimize spending effectively.

AI marketing fails without quality data. Fragmented, inconsistent data leads to unreliable insights. AI-ready data must be complete, governed, contextual, and real-time to deliver accurate results and avoid misleading automation.

Apple froze iOS version in Safari's user agent string with iOS 26, potentially disrupting attribution accuracy. AppsFlyer detected this early, developed a fix using frozen UA detection and version correction, ensuring no impact for customers. Attribution data remains accurate without action needed.

AppsFlyer's Creative Optimization centralizes ad creatives, detects fatigue early, and compares cross-geo performance. AI-powered tagging analyzes ad elements like tone and content, enabling data-driven decisions to scale winning ads efficiently.

MyTheresa excels with App Store Events and premium UX but misses growth potential by hiding referrals. Proper attribution and measurement could connect installs to purchases, optimize personalization, and unlock viral growth through accessible referral programs with exclusive incentives.

Retail media networks face measurement challenges in offsite expansion. AppsFlyer's DCP unifies fragmented data, deduplicates conversions, and provides a clear view across channels. This enables RMNs to optimize campaigns confidently.

Zalando uses AI stylist, stock alerts, and social commerce to boost engagement. Key is measuring these features to optimize growth.

AppsFlyer's Graviton sprint cut carbon emissions by 60% and saved millions by migrating to AWS Graviton technology. 400+ engineers paused their roadmap for two weeks, and employees planted 30,000 trees globally.

AppsFlyer's MCP lets marketers query real-time data via natural language in LLMs like ChatGPT. It eliminates dashboards and engineering delays, enabling instant decisions on campaign performance, audiences, and more.

AppsFlyer's Single Source of Truth unifies fragmented data from ad networks like Google, Meta, TikTok, Snap, and X, providing validated, privacy-compliant attribution. This boosts revenue by 62% and reduces eCPI by 40%, empowering confident campaign optimization.

AppsFlyer and X Ads launch an Advanced SRN integration for iOS, improving ad measurement with privacy-safe deterministic and modeled attribution, enabling better optimization and clearer campaign insights.

AppsFlyer's Single Source of Truth (SSOT) integrates deterministic, probabilistic, and SKAN attribution into one privacy-first dashboard, eliminating data discrepancies. It boosts revenue by 62% and cuts eCPI by 40%. Partnerships with Google, Meta, TikTok, Snap, and X provide validated, real-time insights across fragmented platforms.

My Dashboards solves marketers' data fragmentation by providing a unified, real-time workspace. It centralizes performance data, enables no-code customization, and offers live campaign insights. This eliminates manual reporting delays and empowers teams to make faster, data-driven decisions.

Web-to-app strategies boost conversions by 77% and increase paying users to 13.6% on average. Key challenges include measurement gaps and user friction. Solutions like AppsFlyer Smart Banners and Google Ads' Web to App Connect enable seamless transitions and better ROI.

Google is deprecating Firebase Dynamic Links by August 2025, requiring migration to alternatives like App Links, Universal Links, or third-party providers. Key steps include assessing current usage, defining requirements, choosing a solution, implementing redirects, and thorough testing across platforms and user scenarios.

Apple Search Ads will adopt SKAdNetwork (AdAttributionKit) from April 10, 2025, enabling unified attribution with other channels. This allows fair performance comparisons but may reduce ASA conversion counts due to shorter measurement windows. Advertisers should review conversion setups and consider tools like AppsFlyer's SSOT for consolidated insights.

Influencers boost app growth by adding authenticity to marketing, driving installs and trust. Budget based on target audience CPMs and install goals. Choose influencers using data on demographics, views, and content alignment. Measure success with tools like AppsFlyer for precise attribution and ROI tracking.