AppsFlyerStepping into clarity: introducing complete iOS measurement on X Ads
AppsFlyer and X Ads have launched an Advanced Self-Reporting Network integration for iOS, making AppsFlyer the first MMP to offer this capability with X.
This integration overcomes limitations of Apple's ATT and SKAdNetwork by combining deterministic device ID matching (for 25% of traffic) with aggregate modeling, providing complete, privacy-safe campaign measurement.
When paired with AppsFlyer's Single Source of Truth (SSOT), it creates a unified view, reducing effective cost per install by 27% on average.
The solution also integrates with ROI360 for cost data and Creative Optimization for full-funnel insights.
X Ads is a growing channel with 16.5% revenue growth forecast and a user base over 70% aged 18-34, making it strategic for advertisers targeting young demographics.
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