Closing the Loop: A Single Source of Truth for All Your Marketing Efforts

In a privacy-first reality, fragmented data across platforms like Google, Meta, TikTok, Snap, and X causes inconsistencies and blind spots.
AppsFlyer's Single Source of Truth (SSOT) integrates multiple measurement methods such as SKAN, consented deterministic attribution, and aggregate modeling into one deduplicated, actionable view.
It validates signals from ad networks through proprietary algorithms and partnerships, ensuring accurate, privacy-compliant attribution.
Apps using SSOT see a 62% revenue increase and 40% eCPI decrease.
The article details unique integrations with each ad network, including Google's ICM, Meta's AEM, TikTok's probabilistic approach, Snap's dual-consent with PETs, and X's forthcoming solution, all unified to deliver holistic insights.