AppsFlyerHow Discord Quests Fueled Second Dinner with In-App Ads Measurement Powered by AppsFlyer
Discord introduced Quests as its inaugural in-app advertising format, exclusively using AppsFlyer for measurement and attribution.
This reward-based system aligns with Discord's gamified, community-focused environment.
Second Dinner's Marvel Snap campaign demonstrated its effectiveness, generating over 15 million impressions with a $7 cost per install and 99% reward redemption rate.
By leveraging AppsFlyer's insights between campaigns, they achieved a 30% reduction in CPI.
The partnership establishes a new advertising paradigm that prioritizes community value, native integration, and transparent performance measurement.
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