AppsFlyer launched Graviton, a PR&D-led sprint to modernize infrastructure with AWS Graviton, sparked by Dublin energy restrictions.
Over two weeks, 400+ engineers migrated core services, achieving 60% carbon reduction and millions in savings.
The initiative included virtual employee engagement and a global tree-planting initiative via dots.eco and ARC Restoration, planting 30,000 trees across three continents.
This combined technical transformation with sustainability, demonstrating that tech upgrades can serve performance and the planet.
User acquisition (UA) drives new app users through paid, owned, and organic marketing. Key challenges include rising costs, low retention, and fraud. Effective UA requires attribution data, strategic budgeting, creative testing, and App Store Optimization (ASO) to optimize performance and ROI.
Banking apps are essential digital channels that combine core banking services with mobile convenience. They face unique challenges including strict privacy regulations, fraud prevention, and complex customer journey measurement. Success requires granular analytics, personalized experiences, and compliance-focused marketing strategies to drive engagement and retention.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
Benchmarking top casual games shows standard tournaments are table stakes (avg 2.5 formats). Royal Match excels by layering win-streak events, co-op challenges, and album chases on weekends to drive revenue. Strategy is about integrating events, not just copying them.
TikTokTikTok's full-funnel automation integrates creative, media, and measurement into one loop, solving fragmentation and boosting performance. Tools like Smart+ and GMV Max help brands scale efficiently with AI.
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
Retail media measurement is crucial for proving ROI and building advertiser trust. Key requirements include omnichannel coverage, deduplicated attribution, SKU-level insights, and lift measurement. User-level data ensures precision, while flexible reporting simplifies brand collaboration. Proper preparation and clear KPIs drive campaign success.
In 2025, multi-channel growth demands programmatic deep linking. OneLink API 2.0 automates link creation with QR generation, custom TTL, and improved developer experience. Brands like Albertsons and Apartment List saw measurable gains: 113% more app traffic and 30% increase in LTV. Deep linking is now infrastructure for conversion.
MAU 2026 shifted focus from building to attention as the bottleneck. Key themes: mobile-grade measurement extends to web...
In 2025, multi-channel growth demands programmatic deep linking. OneLink API 2.0 automates link creation with QR generat...
Web measurement now uses mobile-grade attribution, signals, and unified performance insights. This evolution integrates ...
High email CTR but low app conversion indicates a broken link handoff, not campaign flaws. ESP tracking redirects strip ...
Mobile performance marketing built a signal infrastructure with independent attribution and postbacks, making it the mos...
Retail media networks report ROAS differently, causing a 63% fluctuation. Brands need independent measurement to reconci...