AppsFlyerAppsFlyer

Graviton: The tech sprint that grew a forest

By Michal Carmeli·Aug 14, 2025·4 min read

AppsFlyer launched Graviton, a PR&D-led sprint to modernize infrastructure with AWS Graviton, sparked by Dublin energy restrictions.
Over two weeks, 400+ engineers migrated core services, achieving 60% carbon reduction and millions in savings.
The initiative included virtual employee engagement and a global tree-planting initiative via dots.eco and ARC Restoration, planting 30,000 trees across three continents.
This combined technical transformation with sustainability, demonstrating that tech upgrades can serve performance and the planet.

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