AppsFlyerSolving retail media measurement – your ultimate guide to earning advertiser trust
Accurate measurement is essential for retail media networks (RMNs) to validate ad spend and build advertiser trust, with 68% of advertisers prioritizing ROI.
Effective measurement requires omnichannel coverage, deduplicated attribution, SKU-level insights, lift analysis, and timely reporting.
User-level data enables precise, unbiased attribution across onsite and offsite campaigns.
Brands need simplified dashboards and flexible attribution logic.
Preparation involves defining use cases, aligning engagement/conversion data, and setting clear KPIs.
Best practices include third-party verification and industry-standard metrics.
Case studies like Wolt Ads show significant revenue uplifts with proper measurement tools.
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