Beyond walled gardens: one view to maximize retail media performance

Retail media networks (RMNs) are hesitant to expand offsite due to measurement difficulties: fragmented data, unclear attribution, and double-counting.
AppsFlyer's Data Collaboration Platform (DCP) addresses these by integrating mobile and web performance data from Meta and Google into a unified dashboard.
It uses deduplication logic, including last-touch attribution and click ID validation, to ensure each conversion is counted once.
This consolidation gives RMNs accurate, actionable insights, reducing reliance on guesswork and engineering hours.
With clear visibility, RMNs can confidently expand offsite advertising, leveraging broader reach and precise targeting while maintaining trustworthy performance metrics.