Advertising Technology Blog

TikTok from ByteDance has surpassed 1 billion installs globally, with 663 million in 2018. It is the 4th most downloaded non-game app, with 71.3 million new users in January 2019, 161% more than last year.

Facebook prioritizes user data protection, advising strong passwords and two-factor authentication. Secure personal and business accounts against fraud with alerts for unrecognized logins.

Instagram drives both discovery and sales, with 54% of users making purchases after seeing products. Marketers can leverage touchpoints like shopping features and DMs.

In 2018, global mobile app revenue hit $71.3B, up 22.7% from 2017. App Store led with $46.6B, Google Play $24.8B. Gaming accounted for $54.7B. First-time installs exceeded 105.3B.

TikTok's global growth: 75M new installs in Dec 2018, up 275% YoY. India drove 27% of new installs with 25x increase. In-app purchase revenue hit $6M, up 253% YoY. Ranked #3 for new installs in Dec 2018.

Top mobile apps for November 2018: TikTok reached No.2 in downloads globally, behind WhatsApp. Rankings based on Sensor Tower data exclude third-party stores.

Facebook reduces low-quality ads with clickbait or misleading content. It disapproves more and limits distribution. Such ads violate policies on engagement bait and withholding information.

Facebook's VP of global marketing discusses privacy, Stories growth, and WhatsApp monetization at Advertising Week. The interview covers key advertising trends and challenges.

Marketers must focus on attention in the attention economy. By 2019, US mobile time will equal TV time. Facebook reinforces TV ads, extending reach and improving ad effectiveness when used together.

Facebook's Instant Experience (formerly Canvas) loads 15x faster than mobile websites. New templates include Instant Form for easy contact collection. Campaigns have more than doubled in the past year.

Facebook expands Flight Ads to target people interested in travel, not just those who visited an airline's site. Airlines can now reach potential travelers based on visits to travel-related pages, apps, and websites. Users can opt out of ads. Air France saw 66% lower cost per search; Hopper saw 20% lower cost per install.

Mobile-optimized video ads boost brand metrics. Creative Shop developed a framework using image ads. The Video Creation Kit converts images and text into mobile videos with templates targeting different goals, improving performance.

Mobile-first video ads boost brand lift by 27% and message association by 23%. Facebook's Video Creation Kit turns images/text into mobile-optimized videos. Four templates in Ads Manager help create effective ads for different goals.

Mobile video ads boost engagement and conversion. Facebook's 'Create to Convert' framework adds motion to still images, driving brand building and direct response. Studies show 69% positive outcomes, with Shopback achieving 5.5X better conversion rate.

Page Publishing Authorization now applies to page managers with large US audiences, requiring two-factor authentication and country confirmation to continue posting.

Facebook updates ad policy: addiction treatment centers must be certified by LegitScript to advertise in the US; bail bond ads are prohibited.

Facebook updates Pages with Recommendations, Actions, Stories, and customized info to help businesses connect with customers. Over 80 million businesses use Facebook. New features simplify engagement and boost visibility.

Playable ads let gamers try before installing, improving ROI. Retention optimization targets engaged players. Minimum ROAS bidding maximizes value. These tools help gaming marketers connect with valuable players.

Pokémon GO earned $1.8 billion in two years, averaging $2M daily. Top markets: US (34%) and Japan (28%). Google Play leads revenue (58%). Ranks No. 9 in June 2018, with planned China launch.

Planning search and Facebook campaigns together can enhance ad spend efficiency. Facebook ads influence search behavior, increasing organic and paid search visits by 19% and 10% respectively. Half of these incremental visits lead to actions like purchases. Last-click attribution undervalues earlier touchpoints, so cross-channel planning optimizes performance.