TikTok, the social video app from Beijing's ByteDance, has reached a major milestone by crossing one billion worldwide installs on the App Store and Google Play (excluding Android installs in China).
Approximately 663 million of these installs occurred in 2018.
Comparatively, Facebook had 711 million installs and Instagram 444 million last year.
In January 2019, TikTok was the third most downloaded app globally across both stores and the number one non-game app in the United States.
Its new users for January reached 71.3 million worldwide, a 161 percent increase from January 2018.
India accounts for 25% of all downloads (250 million), and 43% of new users in January came from India, up from 9.5% the previous year.
U.S.
share of new users grew from 5.6% to 9%, with total U.S.
installs exceeding 96 million.
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
In 2018, global mobile app revenue hit $71.3B, up 22.7% from 2017. App Store led with $46.6B, Google Play $24.8B. Gaming accounted for $54.7B. First-time installs exceeded 105.3B.
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TikTok's global growth: 75M new installs in Dec 2018, up 275% YoY. India drove 27% of new installs with 25x increase. In-app purchase revenue hit $6M, up 253% YoY. Ranked #3 for new installs in Dec 2018.
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