SensorTowerSensorTower

TikTok Surpasses One Billion Installs on the App Store and Google Play

Feb 26, 2019·3 min read

TikTok, the social video app from Beijing's ByteDance, has reached a major milestone by crossing one billion worldwide installs on the App Store and Google Play (excluding Android installs in China).
Approximately 663 million of these installs occurred in 2018.
Comparatively, Facebook had 711 million installs and Instagram 444 million last year.
In January 2019, TikTok was the third most downloaded app globally across both stores and the number one non-game app in the United States.
Its new users for January reached 71.3 million worldwide, a 161 percent increase from January 2018.
India accounts for 25% of all downloads (250 million), and 43% of new users in January came from India, up from 9.5% the previous year.
U.S.
share of new users grew from 5.6% to 9%, with total U.S.
installs exceeding 96 million.

You Might Also Like

AppsFlyerAppsFlyer

Instagram deep links: how to create, use, and measure them

Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.

Dubi Furie·May 7, 2026·8 min readRead article →
SensorTowerSensorTower

Global App Revenue Grew 23% in 2018 to More Than $71 Billion on iOS and Google Play

In 2018, global mobile app revenue hit $71.3B, up 22.7% from 2017. App Store led with $46.6B, Google Play $24.8B. Gaming accounted for $54.7B. First-time installs exceeded 105.3B.

Jan 26, 2019·3 min readRead article →
AdjustAdjust

FIFA World Cup 2026 mobile app trends for marketers | Adjust

World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.

Prashansa Shrestha·Jun 1, 2026·8 min readRead article →
AppsFlyerAppsFlyer

Strong open rates, weak app revenue: your email campaign isn’t broken. Your links are.

High email CTR but low app conversion indicates a broken link handoff, not campaign flaws. ESP tracking redirects strip deep link context, causing app opens to miss targeted screens. Fixing the infrastructure layer restores intent, doubling purchase rates.

Oren Bar-Lev·May 24, 2026·8 min readRead article →
SensorTowerSensorTower

TikTok Continues Its Climb With 75 Million New Users in December, Up 275% From 2017

TikTok's global growth: 75M new installs in Dec 2018, up 275% YoY. India drove 27% of new installs with 25x increase. In-app purchase revenue hit $6M, up 253% YoY. Ranked #3 for new installs in Dec 2018.

Jan 26, 2019·2 min readRead article →
SensorTowerSensorTower

Top 10 Worldwide Mobile Games By Revenue and Downloads in April 2026

Honor of Kings led April 2026 revenues with Season 43, cross-promotion with its spinoff, and Ne Zha 2 event. Last War: Survival Game ranked second via Easter Celebration. Download leader Block Blast! remained top, while Arrows Puzzle Escape and Arrows GO! led growth.

Donny Kristianto·May 1, 2026·4 min readRead article →
AdjustAdjust

Getting app user experience right across the full journey

Mobile UX is crucial for commercial success, affecting retention and revenue. Poor performance causes 90% of users to abandon apps. Good UX requires clear navigation, fast performance, and consistency, directly impacting business metrics like retention and conversion rates.

Insights Team·May 6, 2026·3 min readRead article →
SensorTowerSensorTower

IPL Is Fueling India’s Mobile App Market: JioHotstar Dominates Entertainment While super.money Downloads Nearly Double

IPL boosted JioHotstar to #2 in downloads, with 32M+ installs and 41% DAU growth. Swiggy Instamart led grocery ads during the season, while super.money downloads doubled, highlighting cross-platform engagement across entertainment, commerce, and fintech.

May 28, 2026·4 min readRead article →

More from SensorTower