TikTok, the short-form video app from ByteDance, achieved its best month ever for first-time installs in December 2018, adding 75 million new users worldwide across the App Store and Google Play, a 275% increase from 20 million in December 2017.
India played a pivotal role, accounting for 27% of new installs between December 2017 and December 2018, with downloads soaring nearly 25x from 1.3 million to 32.3 million.
The app's in-app purchase revenue, primarily from tipping live streamers, also grew significantly, reaching $6 million in December 2018, up 253% from $1.7 million a year ago.
TikTok ranked third for new installs among all apps in December 2018 and was the fourth most downloaded app for the entire year.
In 2018, global mobile app revenue hit $71.3B, up 22.7% from 2017. App Store led with $46.6B, Google Play $24.8B. Gaming accounted for $54.7B. First-time installs exceeded 105.3B.
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