SensorTowerSensorTower

TikTok Continues Its Climb With 75 Million New Users in December, Up 275% From 2017

Jan 26, 2019·2 min read

TikTok, the short-form video app from ByteDance, achieved its best month ever for first-time installs in December 2018, adding 75 million new users worldwide across the App Store and Google Play, a 275% increase from 20 million in December 2017.
India played a pivotal role, accounting for 27% of new installs between December 2017 and December 2018, with downloads soaring nearly 25x from 1.3 million to 32.3 million.
The app's in-app purchase revenue, primarily from tipping live streamers, also grew significantly, reaching $6 million in December 2018, up 253% from $1.7 million a year ago.
TikTok ranked third for new installs among all apps in December 2018 and was the fourth most downloaded app for the entire year.

You Might Also Like

SensorTowerSensorTower

Global App Revenue Grew 23% in 2018 to More Than $71 Billion on iOS and Google Play

In 2018, global mobile app revenue hit $71.3B, up 22.7% from 2017. App Store led with $46.6B, Google Play $24.8B. Gaming accounted for $54.7B. First-time installs exceeded 105.3B.

Jan 26, 2019·3 min readRead article →
SensorTowerSensorTower

Top 10 Worldwide Mobile Games By Revenue and Downloads in April 2026

Honor of Kings led April 2026 revenues with Season 43, cross-promotion with its spinoff, and Ne Zha 2 event. Last War: Survival Game ranked second via Easter Celebration. Download leader Block Blast! remained top, while Arrows Puzzle Escape and Arrows GO! led growth.

Donny Kristianto·May 1, 2026·4 min readRead article →
AppsFlyerAppsFlyer

Instagram deep links: how to create, use, and measure them

Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.

Dubi Furie·May 7, 2026·8 min readRead article →
TikTokTikTok

How TikTok And Salesforce Are Powering Connected Growth | TikTok For Business Blog

TikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.

the new way people·May 27, 2026·6 min readRead article →
AdjustAdjust

FIFA World Cup 2026 mobile app trends for marketers | Adjust

World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.

Prashansa Shrestha·Jun 1, 2026·8 min readRead article →
SensorTowerSensorTower

TikTok Surpasses One Billion Installs on the App Store and Google Play

TikTok from ByteDance has surpassed 1 billion installs globally, with 663 million in 2018. It is the 4th most downloaded non-game app, with 71.3 million new users in January 2019, 161% more than last year.

Feb 26, 2019·3 min readRead article →
AppsFlyerAppsFlyer

Strong open rates, weak app revenue: your email campaign isn’t broken. Your links are.

High email CTR but low app conversion indicates a broken link handoff, not campaign flaws. ESP tracking redirects strip deep link context, causing app opens to miss targeted screens. Fixing the infrastructure layer restores intent, doubling purchase rates.

Oren Bar-Lev·May 24, 2026·8 min readRead article →
TikTokTikTok

TikTok Market Scope: Your source for actionable audience insights

TikTok Market Scope is an analytics tool that tracks brand audiences across the funnel, combining paid, organic, and branded data. It reveals content influence on decisions, with features like Brand Perception, Tentpole Strategy, and dual funnels for TikTok Shop and web.

TikTok For Business·May 13, 2026·8 min readRead article →

More from SensorTower