Advertising Technology Blog

Demand Gen introduces new customer acquisition goals with an 11.5% improvement in new customer ratio and 3% lower costs. iOS deep linking via Web to App Connect is now available. Target CPC bidding enables cross-platform performance comparison. AI-generated videos and product feeds with tROAS boost conversions by 20%.

Liftoff rebrands to liftoff.ai, emphasizing its AI-driven identity. Cortex powers customer campaigns with real-time learning, while internal Gen AI tools enhance operations. Investors back this vision, reflecting confidence in AI's role in growth.

Marketing leaders at Advertising Week NYC emphasized unified cross-channel measurement across CTV, mobile, and AI. They highlighted incrementality over last-click attribution for CTV, data activation as the next step, and organizational alignment as key to proving ROI and driving growth.

Discord launched Quests, its first in-app ad format powered by AppsFlyer. This reward-based, community-driven approach achieved strong results for Marvel Snap with 15M+ impressions, $7 CPI, and 99% reward redemption. The partnership sets a new standard for value-driven, measurable advertising.

OpenAI's Instant Checkout and Apps SDK transform ChatGPT into an app interaction OS, shifting focus from UI to task-based services. Brands must adapt with AI-ready APIs, compliance, and new monetization strategies in this conversational ecosystem.

VX provides high-quality mobile app-only supply through direct SDK integrations, strict publisher vetting, independent verification, and continuous monitoring, ensuring verified, transparent impressions for premium brands.

Banking apps are essential digital channels that combine core banking services with mobile convenience. They face unique challenges including strict privacy regulations, fraud prevention, and complex customer journey measurement. Success requires granular analytics, personalized experiences, and compliance-focused marketing strategies to drive engagement and retention.

Google updates Search ad labeling with a single 'Sponsored results' label for text ads, adds 'Hide sponsored results' control, applies label to Shopping ads, rolling out globally on desktop and mobile.

TikTok's full-funnel automation integrates creative, media, and measurement into one loop, solving fragmentation and boosting performance. Tools like Smart+ and GMV Max help brands scale efficiently with AI.

YouTube's brand pulse report uses AI to measure brand presence from organic and paid content. It tracks mentions via visuals and language, providing insights like total viewers and watch time share.

Dynamic deep linking generates link parameters in real time, ensuring users reach exact in-app content. It automates link creation, protects attribution, and improves CTR with branded short links, solving scalability issues for mobile campaigns.

The 2025 Mobile App Growth Report reveals APAC as the top region (score 45) and India as the top country (score 49). Gaming leads verticals with a score of 45.8. The Adjusted Growth Score now includes sessions and retention for comprehensive UA benchmarking.

Start UA campaigns early in summer, boost remarketing on key shopping days, and use interactive/UGC/AI creatives to convert holiday shoppers effectively.

YouTube is the top streaming platform per Nielsen for over two years. Brands can leverage its YouTube Activation Partners program, which connects advertisers with trusted third-party experts for better buying strategies and campaign management.

In Q3 2025, Dominican Republic's Android music game market showed varied trends. Music Piano 7 peaked in July with 22.9K weekly downloads and 25.9K active users, then declined. Piano Fire 2 hit 19.5K downloads in September and 88.6K active users. Geometry Dash Lite averaged 8K downloads early, dropping to 5.5K, with active users fluctuating. Music Ballz Hop saw late-quarter growth to 9.5K downloads and 20K users. Tiles Hop maintained stable active users (67K-82K) with downloads around 4K weekly.

Meta launches Business AI for WhatsApp, Messenger, ads, and websites. Free for ads, cheap elsewhere. Early adopters see higher conversions and sales. Easy setup, 24/7 personalized engagement.

In Q3 2025, Tinder led the Brazilian dating app market with $455K weekly revenue, while Grindr, Inner Circle, Bumble, and Badoo showed growth or stability in revenue, downloads, and active users.

YouTube offers two new YouTube Select Lineups for sports advertising: College Sports and Women's Sports, targeting passionate fanbases with live and VOD content to drive measurable results.

Middle East app market outpaces global growth: downloads up 2.6% YoY, IAP revenue up 20% to $700M. UAE leads with 26% IAP surge. Marketers battle saturation with weekly creative updates, GenAI tools, and programmatic buying.

The 2025 gaming market balances mobile's global reach with PC/console's premium depth. Mobile drives mass discovery, while PC/console delivers high revenue per unit. Winning strategies use mobile to feed premium ecosystems, maximizing cross-platform growth.