Liftoff(Vungle)Data-Backed Insights to Boost E-Commerce Sales This Holiday Season
For 2025 holiday e-commerce success, begin user acquisition (UA) spending early, as iOS ad spend doubled by May 2025, indicating front-loaded efforts.
Maintain steady remarketing year-round but increase investment during peak shopping days like Black Friday to drive repeat purchases.
Focus on sustained revenue by optimizing onboarding and loyalty flows.
Use interactive ads, user-generated content videos, and AI-generated creatives to engage and convert shoppers, blending authenticity with urgency in campaigns.
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