Liftoff(Vungle)A Year of Spend Shifts: Inside the 2026 Finance & Crypto App Benchmark
The 2026 Finance & Crypto App Performance Benchmark, created with AppsFlyer, uses Liftoff Accelerate spend data and AppsFlyer retention benchmarks.
Key findings include a 47% growth in finance app UA spend, a 2.15x increase in re-engagement spend, and over 8 billion global downloads in 2025.
The interactive report is divided into three parts: the widening spend gap (H2 acceleration, crypto recovery, iOS vs Android), re-engagement signals (doubling retargeting, lifecycle marketing shift), and CPI breakdowns by platform and region.
It answers questions about quarterly spending changes, growth of re-engagement vs UA, the iOS premium trend, and most efficient CPI regions.
This report is for advertising professionals in finance and crypto.
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