GoogleYouTube announces two new YouTube Select Lineups in beta for sports advertising.
The College Sports Lineup covers college football and basketball via YouTube TV live games and VOD.
The Women's Sports Lineup includes 100% live content from college and pro levels, capitalizing on growing viewership.
These lineups help advertisers engage fans during key moments and achieve measurable outcomes.
Advertisers should contact their Google team for details.
MetaMeta expands creator marketplace globally, adds ads performance badges, creator recommendations, similar creator search, and a new homepage to help brands discover and connect with creators for partnership ads.
AdjustWorld Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
The mobile marketing landscape faces economic uncertainty, requiring focus on ROI, efficiency, and adaptability. Key strategies include diversifying channels, leveraging CTV and influencer marketing, and prioritizing customer experience. Privacy changes demand new measurement frameworks, while gaming shows resilience despite revenue challenges.
TikTokTikTok and January Digital advocate blending brand and performance marketing. They propose a full-funnel approach using TikTok's tools for discovery, engagement, and conversion, breaking down silos for holistic growth.
TikTokTikTok's full-funnel automation integrates creative, media, and measurement into one loop, solving fragmentation and boosting performance. Tools like Smart+ and GMV Max help brands scale efficiently with AI.
The AppDev Awards highlight top mobile games in five categories: Diablo Immortal's WoW collaboration, Wild Rift's Arcane social event, Merge Mansion's casino minigame, Pokémon TCG Pocket's collecting focus, and Brawl Stars' successful evolution through collaborations and updates.
UnityDiscord Social SDK for Unity lets developers integrate social features like friends, messaging, and lobby systems. A new Unity Learn course teaches implementation. Examples include Marvel Strike Force, Halfbrick Sports, Rust, and 7 Days to Die.
ASO optimizes app visibility in stores like Apple's and Google's to drive organic downloads. Key tactics include keyword research, metadata optimization, and visual design improvements. It's crucial for reducing user acquisition costs and staying competitive in crowded marketplaces.
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