YouTube's new report helps brands understand the full value of paid and organic video

YouTube introduces the brand pulse report, offering a unified view of brand presence across organic (channels, UGC, creators) and paid ads.
It uses multi-modal AI to detect brand mentions through visuals (logos, products) and language (audio, titles).
Key metrics include Total Unique Viewers and % Share of Watch Time.
The report reveals how paid ads boost organic video views and drive searches when users see both.
Brands can boost organic videos with partnership ads and use audience insights for better content.