Liftoff is changing its domain to liftoff.ai to highlight its core identity as an AI-powered company.
Its proprietary system, Cortex, uses machine learning from billions of signals to optimize customer campaigns and drive performance.
Internally, a dedicated Gen AI team develops custom solutions for tasks like creative generation and monitoring, while also educating customers on AI workflows.
Recent investment from General Atlantic and Blackstone underscores market confidence in Liftoff's AI technology and growth strategy.
The rebrand aligns the website and email domains with this focus, ensuring continuity for partners.
App measurement differs from web analytics due to fragmented data. MMPs like AppsFlyer bridge gaps, unifying marketing spend, installs, and in-app behavior for ROI clarity.
MetaMeta launches Business AI for WhatsApp, Messenger, ads, and websites. Free for ads, cheap elsewhere. Early adopters see higher conversions and sales. Easy setup, 24/7 personalized engagement.
AdjustMobile marketing in 2026 emphasizes multi-platform measurement, decision-ready AI insights, and linking as a growth lever. Privacy-safe personalization and predictive analytics become key. European games and APAC markets diverge, while Japan requires integrated cross-channel views. CPI declines as engagement metrics rise.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
TikTokTikTok's full-funnel automation integrates creative, media, and measurement into one loop, solving fragmentation and boosting performance. Tools like Smart+ and GMV Max help brands scale efficiently with AI.
Liftoff's Creative Packages combine strategic design, AI-enhanced development, and high-performing formats to help marketers scale creative production while maintaining speed and performance across campaigns.
GoogleAI Max now extends to Shopping and Travel campaigns, using feeds to capture long-tail searches. AI Brief lets advertisers guide AI with custom messaging, matching, and audience rules, improving relevance and control.
Liftoff's PEPr program uses AI-powered Adapters to optimize ad campaigns through localization, audience targeting, premium placements, and timing adjustments, helping advertisers scale effectively during peak seasons like Q4.
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