AppsFlyerAdvertising Week NYC 2025: The New Age of Measurable Media
At Advertising Week NYC, industry leaders from AppsFlyer, Roku, Tinuiti, GoPuff, and US Soccer discussed the critical need for unified measurement across CTV, mobile, and emerging AI-driven channels.
Key themes included: marketers demanding clarity on performance and ROI; the rise of agentic AI as a new engagement platform via ChatGPT's SDK; CTV reaching an inflection point with easier execution and lower costs, though prices may rise soon; and the importance of incrementality over last-click attribution to prove campaign value.
Panelists agreed that data activation and audience building are the next frontiers, and that organizational alignment on measurement frameworks is more crucial than new technology for connecting brand and performance goals.
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