AdjustOut now! The mobile app growth report: 2025 edition | Adjust
Adjust has released the 2025 Mobile App Growth Report, a global UA leaderboard ranking regions, countries, and verticals by growth potential using the evolved Adjust Growth Score.
This score now includes installs, cost efficiency, sessions per user per day, and retention, normalized for fair comparison.
Key findings: APAC leads regions with a score of 45; India tops countries with 49; gaming dominates verticals at 45.8, with hyper casual leading; publications rank second at 30.8.
The report helps UA managers navigate rising costs and fragmented user journeys.
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