Mintegral Articles

Mintegral's retargeting platform helps app marketers re-engage inactive users through models like CPI, CPE, and ROAS. It supports gaming and non-gaming apps, offering high match rates, RTA integration, flexible pricing, and self-service tools. Combining UA with retargeting improves efficiency and ROAS.

Mintegral's Hybrid ROAS optimization combines IAP and IAA revenue streams using AI-driven smart bidding. It targets high-intent users for both ad views and purchases, supporting Day 0 and Day 7 ROAS goals. The algorithm adapts via oCPI models, with stabilization timelines of 5-7 days for Day 0 and 15-20 days for Day 7. Best practices include limiting ROAS changes to twice weekly within a 10% range. Testimonials show success in scaling user acquisition and ROI.

Mintegral appoints Phoena Pang as VP of Sales & Operations for the Americas. With experience at Google, Moloco, Vungle, and Chartboost, she will lead go-to-market strategy and partnerships. The article also covers insights on early metrics, entertainment app growth, and CPI vs ROAS optimization.

Retargeting campaigns boost app engagement by 152% and revenue by 37% over 30 days compared to new user acquisition. They target users familiar with the app, converting better. Despite ATT on iOS, retargeting works if you have a large user base. Android, with 70% market share, remains unaffected. Choose partners that charge per action, offer efficiency and scale, flexible service, and creative freedom. Testing retargeting is recommended for both platforms.

Combining user acquisition (UA) with retargeting maximizes ROI by creating a continuous cycle of growth. UA brings new users, while retargeting re-engages inactive ones, boosting conversions by 150% and being 1,046% more efficient. Mintegral offers cost-effective retargeting with AI-driven optimization, helping gaming publishers retain players and drive long-term app success.

The article predicts 2025 trends in advertising: AI agents automating processes, privacy reshaping targeting, advertisers exploring CTV and in-app channels, M&A activity ramping up, and AI-generated creative becoming central. The industry is moving toward efficiency, compliance, and creativity as key drivers.

Retargeting boosts mobile app revenue by re-engaging inactive users through low-cost incentives like discounts, upselling and cross-selling to engaged users, optimizing ad spend on high-conversion potential audiences, and using personalized messaging to increase relevance. These strategies improve engagement and conversions, maximizing ROI.

Goodroid, a Japanese game developer known for casual hits like Snow Race!!!, shares strategies for user growth and monetization in an interview with Mintegral. The article highlights Mintegral's Target ROAS update supporting IAA and IAP, and offers insights on early metrics vs. long-term performance, global trends for entertainment apps, and optimizing CPI vs. ROAS campaigns.

Retargeting and remarketing both aim to re-engage users but differ in approach and channels. Retargeting uses paid ads on external platforms to reach users who visited a site but didn't convert, leveraging cookies or pixels. Remarketing uses owned channels like email or push notifications to reconnect with users who have given permission, such as subscribers or app installers. Retargeting is ideal for high-intent users needing a final push, while remarketing nurtures existing or lapsed customers. Mintegral offers mobile retargeting services to help marketers drive conversions.

Brands use gamification to boost engagement, retention, and revenue. Humans enjoy games, releasing dopamine when playing. Games drive loyalty, as seen with KFC and CostCutter. Gaming studios can target QSRs, retail, fashion, and metaverse. The potential for branded gamified campaigns is vast.

Hybrid monetization combines in-app purchases (IAP) and in-app advertising (IAA) to boost revenue for non-gaming apps. Key strategies include user segmentation, incentivized ad design, and strategic ad placement. Transitioning to hybrid models benefits from in-app bidding, which increases efficiency and revenue, and win-rate optimization via machine learning to tailor ad exposure. Apps like mini-series have seen significant IAA growth, demonstrating the potential of this approach.

Mintegral's Pakistan Gaming Growth Program returns for 2025, offering game developers expert knowledge in user acquisition, monetization, and attribution. Eligible studios using Mintegral Monetization can join a year-long Solar Engine subscription to get a $10,000 credit line and free attribution. Applications are open until January 31, 2025.

Playable ads, while less common than video ads, show strong performance for non-gaming apps by boosting downloads and retention. They are especially effective in Southeast Asia, where they drive nearly 90% of installs in top campaigns. Best practices include keeping gameplay simple (2-3 click steps), using curiosity triggers, and tailoring ads by category: e-commerce should highlight rewards, utilities create urgency, and entertainment use interactive elements. Examples include lucky draws for immediate rewards, simulations for social apps, and coupon ads for e-commerce. Platforms like Mintegral's Playturbo streamline creation and localization, enhancing engagement and conversion.

Non-gaming apps surged in 2024, with short-form video ads becoming key for engagement. Creatives target a broad 16-45 age range globally. Regional insights show Asia has lower playback rates, while Japan and South Korea excel with rewarded videos. Optimal video lengths vary by app category. Mini-series apps benefit from 30-60 second clips but face localization challenges. Finance, utility, and e-commerce apps should emphasize authenticity with user reviews and demos. Using tools like Playturbo can streamline localization and optimization.

Bus Frenzy: Station Shuffle, a hybrid casual game by VIGAFUN, achieved over 5 million downloads globally with a 4.6 rating. Its success in the growing hybrid casual sector is attributed to effective product, growth, and monetization strategies, as shared by CEO Robert in an interview.

Non-gaming apps are driving ad spend growth, with a 23% YoY increase. Key strategies include using interactive ads like playables, targeting gaming app inventory for lower CAC, and exploring alternative app stores (e.g., Amazon, Samsung) for cost savings. Top markets vary by category: US for AI and mini-series, India for finance, Latin America for shopping.

Target CPE campaigns optimize for in-app events like purchases, using machine learning to stabilize costs after a learning phase. Key strategies include sharing full-channel data and user events for faster learning, choosing between D0 and D7 CPE based on payback period, consolidating countries into one campaign, and setting consistent CPE prices. Success relies on sufficient paying device volume, with IAP revenue over 70%.

Non-gaming apps can reduce CAC by advertising on gaming platforms, reaching 3.3 billion monthly players. Creative formats like playable and rewarded video ads boost conversions. Key challenges include identifying high-value users and allocating sufficient budget for algorithm optimization. Successful examples include Buddy AI and food delivery apps.

Mini-series apps are booming, with the market projected to reach $36 billion. Key markets include the US, Southeast Asia, and the Middle East. Monetization strategies involve in-app purchases, ads, subscriptions, and product placement. Developers should segment users, use rewarded ads, track performance with smart bidding, and choose the right ad platform to maximize revenue.

Mintegral ranks 3rd globally in Android Power and Volume in AppsFlyer's Index 17. Excels in gaming (2nd in Volume on Android/iOS) and non-gaming (top 10 in most verticals). First appearance in remarketing index with #7 Volume in APAC non-gaming Android. Customer testimonials highlight 20% ROI lift for Chapters, 20% revenue rise for Pocket FM, and 1.5x ROAS for AdOne games. New Day 7 Target ROAS model launched.