Mastering Mintegral's Retargeting Platform: Your Guide To Converting Inactive Users

Mintegral's retargeting platform is designed to help app marketers convert inactive users by offering a simple campaign setup and multiple bid optimization models (CPI, CPE, ROAS).
The process begins with a match-rate analysis using advertiser-provided audience data to ensure cost-effective campaigns.
For gaming apps, retargeting maximizes efficiency and retention, while for non-gaming apps, it re-activates users who abandoned carts or interacted with products, with retargeted users 3x more likely to engage and 50% more likely to convert.
Mintegral stands out for its Real-Time API (RTA) integration, flexible pricing, direct in-app traffic via SDK, and a massive inventory scale that achieves over 60% match rates.
The self-service platform allows advertisers to start retargeting instantly.
By integrating UA and retargeting, Mintegral enables advertisers to extend UA models into retargeting, automate audience matching, and improve performance across the user lifecycle.
Overall, retargeting is essential for driving conversions, loyalty, and long-term growth.