The Right Way to Run User Acquisition and Retargeting Together

The blog discusses the importance of integrating user acquisition (UA) and retargeting for app marketing success.
It highlights that while UA is crucial for expanding user base, high churn rates (77% drop-off within 3 days, 55% within a month) necessitate retargeting to re-engage lost users.
Retargeting can increase conversion rates by 150% and is 1,046% more efficient than other strategies.
Many advertisers separate these efforts due to team structure or resource limitations, missing out on sustained growth.
By combining UA and retargeting, marketers create a seamless user journey from install to retention, enhancing lifetime value.
The blog focuses on gaming publishers, noting that retargeting keeps players engaged with in-game incentives, builds loyalty in competitive markets, and drives personalized conversions.
Mintegral is recommended as a partner for retargeting success due to its cost-per-event model, advanced testing and optimization, and holistic growth approach integrating UA and retargeting.
Mintegral's AI-driven bidding models optimize audience segmentation and ad performance, ensuring sustainable app growth.