Hybrid ROAS is Live: Combine IAA and IAP to Get Results

Mintegral has launched a Hybrid ROAS optimization model that enables developers to maximize revenue from both in-app purchases (IAP) and in-app advertising (IAA).
Powered by Mintegral's AI algorithms, Smart Bidding dynamically adjusts bids based on each user's potential value across these two monetization strategies.
When Hybrid ROAS is activated, the algorithm simultaneously targets high-intent users for ad views and purchases, ensuring optimal ad performance and budget efficiency.
Developers can choose between Day 0 (within 24 hours) or Day 7 (within seven days) ROAS targets.
The system uses an oCPI model to automatically adjust bids toward these goals.
To get started, campaigns must meet requirements including proper data postback settings for IAA and IAP events, and event accumulation thresholds.
After setup, the algorithm selects the best optimization model (IAA ROAS or Hybrid ROAS).
Key timelines: Day 0 campaigns stabilize in 5-7 days; Day 7 campaigns in 15-20 days.
Best practices: limit ROAS target changes to twice weekly, with adjustments within 10%.
Testimonials highlight success, such as ONESOFT's game Goods Puzzle reaching top charts.
Overall, the model helps balance ad-engaged and purchase-ready users to maximize ROI.