MintegralPhoena Pang Joins Mintegral as New VP of Sales & Operations to Drive Growth Across North and South America
Mintegral, a leading ad tech company, has appointed Phoena Pang as Vice President of Sales and Operations to drive growth in North and South America.
Pang brings extensive experience from Google, Moloco, Vungle, and Chartboost, specializing in strategic partnerships and mobile advertising.
Her role focuses on scaling go-to-market strategy, improving operational efficiency, and fostering partnerships to enhance value for advertisers and publishers.
The article also includes insights on why early metrics may not predict long-term performance, trends in entertainment app growth for 2026, and optimization strategies for CPI versus ROAS campaigns.
You Might Also Like
AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
TikTokHow TikTok And Salesforce Are Powering Connected Growth | TikTok For Business Blog
TikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.
MolocoIs your channel mix resilient in an AI-disrupted world?
AI is reshaping consumer behavior, with 80% of Google searches ending without clicks and half of consumers using AI for product research. Disrupted channels (35% of ad spend) like search and affiliate face higher costs and lower efficiency, while stable channels (65%) like mobile apps and CTV thrive. Marketers should diversify into independent app ecosystems and CTV to capture attention and performance.
AppsFlyerThe Signal Economy Goes Live: Takeaways from MAU Vegas 2026
MAU 2026 shifted focus from building to attention as the bottleneck. Key themes: mobile-grade measurement extends to web, AI moves from demo to production, retention overtakes acquisition, and web-to-app becomes efficient top-of-funnel. Cross-platform attribution is now a priority.
AppsFlyerHow Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
AdjustVietnam app trends and benchmarks for 2026 | Adjust
Vietnam's app market is growing rapidly with high downloads and engagement. The new Adjust report reveals gaming sessions up 15% YoY, finance installs up 21%, and entertainment session lengths reaching 24.46 minutes. Businesses need reliable measurement to stand out.
TikTokTikTok Market Scope: Your source for actionable audience insights
TikTok Market Scope is an analytics tool that tracks brand audiences across the funnel, combining paid, organic, and branded data. It reveals content influence on decisions, with features like Brand Perception, Tentpole Strategy, and dual funnels for TikTok Shop and web.
AdjustAdjust at MAU 2026: Agentic AI and mobile growth in Las Vegas | Adjust
Adjust was title sponsor at MAU 2026 in Las Vegas, showcasing agentic mobile marketing. They hosted booth and events, highlighting AI-driven campaign management. The industry moves fast towards automation.
More from Mintegral
Mastering Mintegral's Retargeting Platform: Your Guide To Converting Inactive Users
Mintegral's retargeting platform helps app marketers re-engage inactive users through models like CPI, CPE, and ROAS. It...
Hybrid ROAS is Live: Combine IAA and IAP to Get Results
Mintegral's Hybrid ROAS optimization combines IAP and IAA revenue streams using AI-driven smart bidding. It targets high...
Boosting app engagement with retargeting: Proven tactics for games and beyond
Retargeting campaigns boost app engagement by 152% and revenue by 37% over 30 days compared to new user acquisition. The...
The Right Way to Run User Acquisition and Retargeting Together
Combining user acquisition (UA) with retargeting maximizes ROI by creating a continuous cycle of growth. UA brings new u...
2025 Trends: AI’s Rise, Privacy’s Reign, and the Next Wave of Advertising
The article predicts 2025 trends in advertising: AI agents automating processes, privacy reshaping targeting, advertiser...
How Retargeting Drives Revenue for Mobile Apps
Retargeting boosts mobile app revenue by re-engaging inactive users through low-cost incentives like discounts, upsellin...