Non-gaming apps are a major driver of ad spend growth, with a 23% YoY increase across e-commerce, entertainment, lifestyle, and utilities.
To stand out, advertisers should adopt game-like marketing strategies: interactive ads (playables), which 49% of marketers find most effective, can be created affordably with tools like PlayTurbo.
Consider advertising on gaming apps (3.3B monthly players) to reach engaged audiences at lower CAC than traditional channels.
Also, explore alternative app stores like Amazon Appstore (20% lower bidding costs), Samsung Galaxy Store, and OEM stores (Xiaomi, OPPO, Vivo) for untapped markets and cost savings.
Top markets vary: US leads for generative AI and mini-series apps; India and Vietnam for finance; Latin America for shopping; North America and Europe for lifestyle/health.
Use smart bidding solutions from Mintegral (Target ROAS for short-term ROI, Target CPE for high-spending users) to optimize UA.
Emerging categories like generative AI apps show exceptional ad performance, while mini-series apps thrive in the US and Southeast Asia.
Overall, diversifying channels and creatives helps maximize ROI.
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