Mintegral achieved top rankings in the latest AppsFlyer Performance Index 17, entering 362 charts.
Notably, it secured 3rd place globally in Android Power and Volume rankings, behind only Google and Meta, and 6th globally in iOS Volume.
In gaming, it reached 2nd in Volume on both Android and iOS, with strong performance in Casual, Sports, and Simulation genres.
For non-gaming, Mintegral ranked 5th globally in Volume on Android, with #2 in Entertainment, #3 in Utilities Volume, and #5 in Utilities Power.
The company also debuted in the remarketing index, earning #7 in Volume and #8 in Power for non-gaming Android apps in APAC.
Customer testimonials underscore its effectiveness: Chapters: Interactive Stories saw a 20% increase in user acquisition ROI, Pocket FM achieved a 20% monthly revenue boost, and AdOne's games attained 1.5x ROAS and top-two chart positions.
Mintegral continues to innovate with machine learning, launching a Day 7 Target ROAS model to support hybrid casual and non-gaming apps.
These results reflect Mintegral's commitment to driving scalable growth and high-quality traffic for its clients.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
High email CTR but low app conversion indicates a broken link handoff, not campaign flaws. ESP tracking redirects strip deep link context, causing app opens to miss targeted screens. Fixing the infrastructure layer restores intent, doubling purchase rates.
MAU 2026 shifted focus from building to attention as the bottleneck. Key themes: mobile-grade measurement extends to web, AI moves from demo to production, retention overtakes acquisition, and web-to-app becomes efficient top-of-funnel. Cross-platform attribution is now a priority.
AI is reshaping consumer behavior, with 80% of Google searches ending without clicks and half of consumers using AI for product research. Disrupted channels (35% of ad spend) like search and affiliate face higher costs and lower efficiency, while stable channels (65%) like mobile apps and CTV thrive. Marketers should diversify into independent app ecosystems and CTV to capture attention and performance.
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