Mintegral Articles

Pre-roll ads are short video ads that play before main content, including skippable, non-skippable, and bumper formats. They offer targeted reach, high engagement, and brand awareness. Best practices include strong CTAs, capturing attention in the first few seconds, and standout creatives. Choose skippable for cost-efficiency, non-skippable for guaranteed views, and bumper for quick messages.

Mintegral launched Day 7 Target ROAS optimization, allowing advertisers to set ROAS goals for Day 0 or Day 7. The feature uses machine learning to automate bids based on predicted user LTV, ensuring profitable growth. For short-term goals, use D0; for long-term, D7. Tips include enabling full data postbacks, allowing 15-day learning for D7, adjusting goals slowly, and running D0 and D7 campaigns together.

Alternative app stores like Amazon Appstore and Samsung Galaxy Store offer high-quality users, vast scale, and less competition. Best practices include targeting Tier One markets, focusing on casual genres, and combining ROAS and CPI campaigns.

Indian mobile game developers face challenges in user acquisition due to fragmented markets and limited resources. Strategies include using AI-powered programmatic ad platforms like Mintegral for cost-effective targeting, and leveraging local culture in ad creatives. Domestic opportunities exist with low CPI for hypercasual games, while global expansion requires overcoming operational hurdles.

Indian game developers targeting global markets find success with casual genres like solitaire, chess, and board games. Key markets include Pakistan, Indonesia, Europe, and the US, with monetization strategies varying by region. Localized creatives, especially multilingual content, are crucial. Mintegral offers ad solutions like Target CPE and Target ROAS to optimize UA and revenue.

AI companion apps are gaining popularity, with the US, Latin America, and Southeast Asia as key markets. To attract premium users, developers should use precise targeting via large-scale data, interactive ads (e.g., character customization), and hybrid monetization (IAP+IAA). Mintegral offers tools like Target ROAS bidding to acquire high-value users efficiently.

This guide for mastering Target ROAS on Mintegral covers data postbacks, event mapping, reducing discrepancies, and tweaking budgets. Data postbacks are essential for model optimization. Accurate event mapping ensures correct goal optimization. To reduce discrepancies, align time zones, periods, and apps in MMP and Mintegral. Budget adjustments should be incremental: lower ROAS to scale, raise to improve quality, and exclude underperforming sub-channels.

The Samsung Galaxy Store offers developers new marketing opportunities beyond Google Play and Apple's App Store. With hundreds of millions of active users, strong presence in top markets like the US, Korea, and emerging markets, it provides significant reach. Features include pre-installed Gaming Hub, exclusive ad formats, and support for indie games. Mintegral helps developers with user acquisition and monetization, offering precise targeting and smart bidding.

Boombit leveraged the Amazon App Store for growth, citing its distinct user base, simplified operations, and strong monetization. By using Mintegral's platform, they easily adapted campaigns identical to iOS and Google Play, with higher retention and session length from tablet users. The company focuses on IAP-driven games and diversified user acquisition, testing all user types for profitability.

The US dominates global mobile game ad buying, ranking #1 in app advertisers and #2 in ad impressions. Video ads are the top format, while playable ads surged from 1% to 13% since H1 2023. Sports games saw significant impression growth, but puzzle games remain top. The report covers H2 2023-H1 2024 data for the US and 100+ markets, excluding China.