Master Target ROAS with Mintegral's Advanced Guide

Master Target ROAS with Mintegral's Advanced Guide provides a practical, step-by-step approach for marketers to optimize their ROAS campaigns.
It begins by emphasizing the necessity of enabling data postbacks, which send post-install revenue signals to Mintegral for machine learning.
This data helps the algorithm identify high-value users and adjust bids accordingly.
Next, the guide highlights the importance of accurate event mapping, where in-app user actions are correctly attributed to specific revenue events.
Incorrect mapping can lead to optimization toward wrong goals.
For instance, in-app advertising revenue events must be mapped as 'Ad revenue'.
The third section addresses data discrepancies between Mintegral and MMPs.
To minimize these, users should compare total installs and Day 0 revenue using the same app, time zone, and time period in the Cohort Report.
For AppsFlyer, choose 'Calendar Day'; for others, select 'Cohort'.
Finally, the guide offers budget adjustment strategies: to scale, lower ROAS target slightly; to improve quality, increase ROAS by no more than 10% up to twice a week; for underperforming categories, consider excluding sub-channels with low ROI; and if campaigns struggle to scale, reduce ROAS by no more than 5% and monitor for 3-5 days.
These tips aim to help developers optimize ROAS campaigns effectively.