The article discusses the benefits of alternative app stores such as Amazon Appstore and Samsung Galaxy Store for developers facing competition and platform changes.
Under the Digital Markets Act, developers can direct users to cheaper options.
These stores provide high-quality users: Amazon users are mainly middle-aged females and millennials in US/Europe/Japan, with 64% making in-app purchases; Samsung has strong US and Korea presence.
They offer vast scale: Amazon spans 200+ countries, Samsung 180+ countries with millions of active users.
Competition is lower: Amazon has 483,000 apps vs over 1.6 million on Apple/Google.
Successful campaigns involve targeting Tier One markets (US, UK, Canada, Germany, Japan), focusing on casual/solitaire/puzzle genres, and combining ROAS and CPI campaigns.
Porting is now easier, making these stores a great opportunity for growth.
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