Advertising Technology Blog

Facebook introduces automated captions for video ads. Captioned ads increase view time by 12%. New metrics include sound-on view percentage. Tips: capture attention quickly, design for sound off, and experiment.

Advertisers debate hard vs soft sell. Facebook study shows sequenced storytelling, via ad series, effectively inspires action. Soft sell approach builds narrative over time.

Facebook launches new Marketing Partner program with updated website and matching tool, categorizing partners by expertise to help marketers find trusted partners easily.

Facebook Offers is redesigned for mobile, allowing advertisers to share discounts via ads or page posts. Users claim offers easily, save them to a bookmark, and redeem online or in-store. Unique offer codes are coming soon.

Facebook launches EMEA Client Council to bring together brands and agencies for collaboration on mobile marketing, storytelling, and innovation, aiming to learn from diverse markets across Europe, Africa, and the Middle East.

Mercedes-Benz launched GLA compact SUV with a cross-platform ad campaign on Facebook and Instagram, using neat and packed themes to boost awareness and drive website visits.

Back-to-school marketing on Facebook targets UK mums (75% of conversations) and students (20% aged 18-24). Key products: clothing, shoes, blazers, uniforms. Campaigns should start early August with spikes in late August. Offer supplies, tech, and student-life necessities.

Facebook and Instagram commit to transparency, choice, and accountability for advertisers. They will provide more ad impression data, undergo MRC audit, expand third-party verification, and offer new video buying options: completed-view, two-second, and sound-on buying.

Facebook helps businesses achieve success through targeted ads, video campaigns, and tracking tools like the Facebook pixel, as shown by real client examples including ITV, Huuuge Games, and Walter Wallet.

Facebook launches new version of Facebook for Business, a central hub for news, tools, and inspiration. It includes solutions, success stories, and a blog. Aimed at all marketers, available in US English with global release soon.

Topic data offers anonymized, aggregated insights from Facebook activity, helping marketers understand audience interests and sentiment for better decisions, without targeting ads.

Product ads on Facebook help businesses promote multiple products across devices. They upload catalogs, target specific audiences, or let Facebook deliver relevant ads. Results show increased conversion and click-through rates.

Facebook offers tools for Small Business Saturday success: call-to-action buttons, local insights, awareness ads, Page messaging, and saved replies to boost store visits and engagement.

Facebook updates Pages for mobile with bigger call-to-action buttons, new Shop and Services sections, and improved layout to help businesses connect with customers and achieve goals.

900M people use Messenger monthly. New features like usernames, Messenger Links, and Greetings help businesses connect easily with customers.

Facebook is updating Page like counts by removing memorialized and voluntarily deactivated accounts to provide businesses with accurate audience data for better insights and consistency.

Facebook views viewed impressions as better than served ones for ad measurement. They count an ad as viewed when it enters the screen, not charging for unseen ads.

Facebook's Canvas offers advertisers a fast-loading, full-screen mobile ad format to tell compelling stories and showcase products, enhancing user experience and ad effectiveness.

Facebook video views grew 50% from May to July 2014. Auto-play in News Feed reduces cost per view. Public view counts help discover popular videos. Mobile drives video growth, with 65% of views on mobile.

Over 3 million businesses advertise on Facebook, 70% outside the US. Your Business Story tool lets them share unique videos. Examples include a Brazilian DJ, an Indian nature group, a German cabinet-maker, and a US bakery. Facebook celebrates and thanks these businesses.