Advertising Technology Blog

In-app advertising offers D2C brands a less crowded, cost-effective alternative to saturated social media and SEM channels. It reaches users during immersive mobile app experiences with higher engagement rates, enabling precise targeting and measurable performance throughout the customer journey.

Andrey Kazakov, founder of Acquired.io, becomes CEO of Adjust. He plans to drive innovation using AppLovin's efficient culture, focusing on AI, automation, and engineering-led growth to modernize the MMP industry and enhance client success.

Optimize your MAX ad stack for holiday revenue by diversifying demand sources, removing poor performers, A/B testing changes, maintaining user experience, and reinvesting profits into user acquisition to capitalize on increased in-app ad spending.

Device Language Targeting (DLT) delivers ads based on users' device language settings, improving engagement and campaign performance through personalized, culturally relevant messaging without needing separate regional campaigns.

Next-gen campaign optimization combines attribution, incrementality testing, and MMM for holistic insights. AI-driven tools like pLTV and deep linking automate analysis, reduce waste, and improve ROI. This scalable, privacy-compliant approach future-proofs marketing success.

E-commerce app installs grew 25% YoY globally in H1 2024, with LATAM and MENAT surging. Day 1 retention averaged 18%. Global IPM increased to 2.25, eCPM to $1.87. Marketers diversify partners and channels.

Unity trademarks are owned by Unity Technologies. Other names and brands are trademarks of their respective owners. This notice clarifies trademark rights in advertising.

TikTok Ad Awards 2024 celebrated standout brands in DACH. Sony Music won for viral 'Pedro the Raccoon' campaign. CHECK24, Ford, Fleurop, and Miralina's also won for creative, branding, performance, and small business excellence.

Streaming apps face high churn as costs rise, with 45% of Americans canceling due to price. Mobile programmatic ads can reach users outside walled gardens, leveraging 235 daily mobile minutes for growth.

YouTube offers brand-friendly ad innovations like Shorts-only buying, sticker ads, and improved measurement. Creator partnerships enhance performance, with AI tools for ad creation and targeting. YouTube drives 2.3x higher long-term ROAS than paid social, making it a powerful platform for meaningful audience connections.

Chinese game developers should expand globally using cost-effective UA campaigns in LATAM/APAC, engaging video ads with gameplay focus, and hyperlocalized aesthetics/monetization trends like social features and trial characters.

Singles' Day (Nov 11) is a massive global shopping event originating in China, generating $156B+ last year. U.S. brands can use it to engage shoppers before Black Friday with exclusive deals, mobile app strategies, and personalized promotions targeting single consumers.

A/B testing on Google Play and App Store optimizes app listings. Google tests icons, descriptions, graphics; Apple tests icons, screenshots, videos. Both improve conversion and retention but have limitations like single-variable focus and lack of post-install data. Adjust enhances analysis with attribution and analytics.

TikTok drives product discovery and sales, with studies showing 76% new customers and 8.8x higher revenue via view-through attribution. Creative and creator content boost ad recall by 19-27%.

TikTok drives full-funnel impact from discovery to purchase, with 1.5x more purchase likelihood. It fosters authentic content and user-generated feedback loops, delivering 1.6x more ROI than other platforms.

Deep linking boosts sports betting app growth by directing users to specific content, reducing drop-offs, and improving attribution across multi-device campaigns.

Mobile apps dominate 80% of UK mobile time, with users spending 4 daily hours in apps versus 2.5 on social media. Brands should diversify into in-app ads, leverage m-commerce growth, and use gaming app ad formats for better engagement.

Finance and crypto apps enhance engagement by using game-inspired progression systems (tasks, achievements, log-in streaks), social features like live events and leaderboards, and monetization mechanics including subscriptions and gifting.

Finance and crypto apps boost engagement using progression systems, social features like live events, and monetization through subscriptions. Understanding user motivations via frameworks helps tailor strategies to reduce churn.

Subscription apps face data challenges in measuring user journeys across platforms. Key issues include collecting real-time events, validating receipts, and netting revenue after commissions. Solutions range from in-house development to third-party tools, each with tradeoffs between flexibility, cost, and focus.