Prime Day ($14.2B in July) demonstrates the power of exclusive shopping events.
Singles' Day (Nov 11) has grown from a Chinese phenomenon to the world's largest shopping event, driving over $156B globally last year.
It offers U.S.
brands an opportunity to reach early holiday shoppers before Black Friday.
Key strategies include creating date-themed offers (like 11% discounts), personalizing promotions for single consumers, building urgency with flash deals, and leveraging mobile app advertising through rewarded videos and playable ads.
This approach helps brands diversify channels and establish awareness ahead of the crowded holiday season.
You Might Also Like
AdjustMobile app usage patterns over the 2024 holiday season | Adjust
The 2024 holiday season saw mobile apps surge, with finance apps peaking on Dec 2 and Dec 20, shopping apps spiking on Dec 1 and Dec 15, and restaurant apps hitting highs on Dec 7 and Dec 31. Post-Christmas, fitness and gaming apps boomed, with fitness installs up 46% on Jan 1.
AdjustValentine’s Day trends & dating app benchmarks 2025 | Adjust
Valentine's Day boosts app engagement across categories. Restaurant bookings surge 156%. Dating apps face declining installs but sessions remain resilient. Smart targeting, personalized experiences, and seasonal campaigns are key to capturing user interest.
Unity4 key strategies to drive scale and revenue for your app during the shopping season | Unity
Unity trademarks are owned by Unity Technologies. Other names are trademarks of their respective owners. This article provides legal information about trademark usage in advertising.
UnityExtend Your Holiday Success: Q5 Strategies for Mobile User Acquisition | Unity
Unity trademarks are owned by Unity Technologies. Other names and brands are trademarks of their respective owners. This notice clarifies trademark rights in advertising.
AppsFlyerThe marketer’s guide to first-party data
First-party data, collected directly from users with consent, is crucial for marketers due to privacy regulations limiting third-party data. It enables accurate personalization, compliance, and cost savings. Key steps include ethical collection, maintaining clean data, and using it internally for product/marketing optimization and externally via commerce media networks.
AppsFlyerBoosting your user acquisition strategy with preload campaigns
Preload campaigns pre-install apps on new devices, boosting brand visibility and user acquisition. They offer 6 key benefits including increased trust, cost efficiency, and higher engagement. Best practices include user segmentation, predictive analytics, and extended attribution windows for optimal results.
AppLovinCreating Touchpoints from Social to In-app: How D2C Brands Can Drive Sales with In-App Advertising
In-app advertising offers D2C brands a less crowded, cost-effective alternative to saturated social media and SEM channels. It reaches users during immersive mobile app experiences with higher engagement rates, enabling precise targeting and measurable performance throughout the customer journey.
AppsFlyerInstagram deep links: how to create, use, and measure them
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
More from AppLovin
Why pursue TikTok? A vision for economic expansion
The company proposes merging with TikTok Global to leverage its superior advertising AI and address TikTok's security an...
Performance Advertising: How we drive value and handle data
AppLovin's AI-driven Axon 2 platform quadrupled ad spend since 2Q23, making it the top ad company. It drives growth for ...
Examination of e-commerce data practices
This article examines how digital advertising identifiers like cookies and IP addresses flow through e-commerce sites, u...
A Note from Our CEO: Discussing Web Advertising Opportunity and Unpacking Pixels
AppLovin's CEO addresses claims about their e-commerce business and pixel practices. Their e-commerce advertising reache...
10 tips for user acquisition on a budget
Grow your app business without a large UA budget by optimizing app store presence, creating useful content, partnering w...
How app technical health impacts LTV—and what to do about it
Technical performance issues like crashes and slow loading directly harm user experience and lifetime value. Modern tool...