Boosting your user acquisition strategy with preload campaigns

Preload campaigns involve pre-installing apps directly onto users' new devices, making them a crucial user acquisition channel for 2025.
These campaigns provide six major advantages: increased brand trust, enhanced visibility, higher long-term engagement, cost-efficient growth, improved user experience, and privacy protection.
Industry data shows preload represents 30% of UA spend and increased conversions by 15.77% from 2023-2024.
Successful implementation requires advanced segmentation, automated recommendations, predictive analytics, extended attribution windows, timely notifications, incrementality testing, and understanding OEM differences.
Case studies like Magalu demonstrate 100K+ monthly installs and 4x ROAS through Dynamic Preloads.