The company, a leading mobile gaming ad platform, sees huge potential in TikTok's 1.1 billion daily users but notes its ad monetization lags behind Meta due to data security issues.
By merging with TikTok Global (excluding China), they plan to apply their Axon AI advertising model, which quadrupled advertiser spend in two years.
This could boost TikTok's ad revenue from $20B to $80B annually, generating $120B for businesses and creating 1.2 million jobs.
The merger also addresses national security, data privacy, and youth content safety concerns while maintaining focus on their core advertising business.
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