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6 Steps to Boost App Ad Revenue This Holiday Season

By Tony Deane·Nov 20, 2024·5 min read

To maximize holiday season revenue from in-app ads projected to reach $165 billion in 2024, publishers should optimize their MAX monetization stack through six key steps: diversify demand sources to increase competition and ARPDAU; keep app-ads.txt files current to prevent fraud; remove low-performing placements; conduct A/B testing on new networks, price floors, and refresh rates; maintain positive user experience with ad review tools; and reinvest holiday profits into user acquisition campaigns for sustained 2025 growth.

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